Visual Content Marketing: How Infographics can drive success

Posted in Digital Marketing

  Visual content is a valuable tool today for brands and retailers to reach more viewers and engage them directly with the business. It is scientifically proven that our brain is hardwired to identify visual information more quickly than text based information. It is said that 90% of all the information that our brain captures is visual. The use of infographics to enhance marketing strategies is a key strategy in today’s age of digital media. It is a powerful marketing tool to leverage your business objectives. Data gathered by MDG Advertising provides insight to the promising world of infographics and visual content marketing.  
  1. Content that is accompanied by impactful images guarantees 94% more views in comparison to content without images.
  2. Almost 67% of customers have stated that they give importance to images and graphics, more than customer ratings or the product description.
  3. Businesses whose images are presented by search engines receive a 60% more advantage over their contemporaries, as per consumer preference.
  4. Research by Author, Dan Zarella, shows that the 37% of Facebook posts that carry images, are much more likely to be viewed and instantly shared.
  5. Infographics can also be used to drive internal communications, including more effective meetings and presentations. Legendary graphics designer and statistician, Edward Tufte, showed that visual data presentation can improve communications and shorten meetings by 20%.

What Does Visual Content Offer?

High quality images are essential for e-commerce, as demonstrated by the phenomenal user growth and advertising success of Pinterest, Instagram and Facebook. All these online content sharing platforms have their primary UX experience around graphics. So how does visual content attracts viewers and help a brand build a bond with its consumers?

  1. Market your business ideas without the risk of being avoided- Users are attracted to images and compelling infographics breaks through the cluttered content of a social media feed. You can your message across to your target audience with visual data.
  2. Visual content conveys your brand story- It shows your product and your business instead of describing it. A picture speaks a thousand words and messages through graphics will allow you to communicate rapidly a lot of information.
  3. Has an advantage over social media platforms- With the usage of smart phones, it is easy to upload pictures on online image sharing sites like Tumblr, Pinterest and Instagram. Even on Facebook, pictures attract considerable views.
  4. It has no language barrier- If you are trying to deliver a strong message through visual content, it is not always necessary to use words to create an impact. For non-profits, it is imperative to reach their potential donors and educate them about various causes through powerful infographics that inspires them to join a movement.

Using Infographics For Non-profits

Infographics for non-profits can provide an exciting avenue to convey stories and leave a long lasting impression on viewers. Today, visual marketing is a necessity and infographics can be used as an advanced version of storytelling that compels the users to instantly share them. Let’s take a look at some of the points that makes an attractive visual storytelling a success.

  1. A visual description that instructs you to do something more effectively and easily.
  2. Integrated with words wherever necessary, the message is conveyed in the most dynamic manner with pertinent images or graphics.
  3. It is self-descriptive and unique.
  4. It will disclose information that is original or difficult to communicate with text.
  5. It is capable of influencing the minds of viewers and improves understanding.
  6. The information is understandable to people living anywhere across the world.

How Non-Profits are Using Infographics

Many organizations are using attractive infographics, as a medium, to communicate with the world about a cause that they are working on. Some are very powerful and expressive in their approach, lets study some examples-

  • Mercy Corps is an organization that used an interesting infographic to inform the world about the crisis in South Sudan.

  • NO Kid Hungry launched a campaign to make awareness about the importance of breakfast amongst kids. Statistics are always important to educate viewers and create an impact. This infographic had interesting usage of larger fonts and simple images.
  • Human Rights Watch’s visual marketing highlighted the serious issue of child labour in tobacco farming. It showcases some key findings about industry hazards. The infographic colour scheme matches the gruesome reality of this problem.

  • Save The Children- The organization presents a strong message through its infographic and compels the viewers to help. It strongly presents donation methods and informs viewers on how they can contribute. This direct and straightforward approach can also be adopted in incidents of crisis and emergency.

These examples are a creative way to create your own infographics for an upcoming fundraising program or a cause for which your organization has been struggling to drive more donors for support. This list of tools can be helpful when you don’t have a designer in your team to create a visual story telling board. An impressive infographic can provide the right weight to a message that you have been struggling to share. Apart from compelling images, an infographic should also carry complex information.